Campaign delivery and engagement
Compare email delivery, opens and clicks across campaigns.
Mailchimp reports
and dashboards
Build Mailchimp reports and dashboards for campaigns, audiences and subscriber engagement. Bring your email reporting together in Filament.
Your Mailchimp data, connected.
Mailchimp shows you opens, clicks, and subscriber counts, but connecting email performance to actual revenue, customer lifetime value, or product usage requires juggling your e-commerce platform, CRM, and analytics tools.
Filament links Mailchimp campaigns and subscriber data to your other systems and answers questions about attribution, conversion paths, and campaign ROI in plain English.
Audience composition
Understand your subscribers by list, status and member attributes.
Subscriber segments
Explore engagement across tags and campaign audiences.
Data we sync
CampaignsExample fields: Title, Subject line
Campaign configuration, send dates, subjects, audience references and sending status.
idtitlesubject_linestatusemails_sentsend_time
Lists and membersExample fields: List id, Member id
Audience lists and member profiles, subscription status, signup details and available member attributes.
list_idmember_idemail_addressstatusmember_count
Campaign recipientsExample fields: Campaign id, Member id
Recipient-level delivery records for analysing who received each campaign.
campaign_idmember_idemail_addressstatusopen_count
Recipient activityExample fields: Campaign id, Member id
Campaign recipient activity for exploring reported email engagement over time.
campaign_idmember_idactiontimestampurlbounce_type
Member tagsExample fields: Tag id, Name
Tag assignments for grouping subscribers and comparing segments.
tag_idnamelist_idmember_id
Mailchimp works well with
Google Analytics 4
Connect Mailchimp subscriber activity with GA4 sessions to track how email campaigns influence website behavior, which traffic sources produce the most engaged subscribers, and where email visitors convert.
Salesforce
Connect Mailchimp engagement metrics with Salesforce opportunities to see which email campaigns move deals forward, identify subscriber behavior that predicts sales readiness, and build a kpi dashboard tracking email influence on pipeline.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
Explore the demo dashboard
Beach Clean 2026 Key Metrics
Compared toPrevious year
Campaign HealthFundraisersAcquisitionWebsite Traffic
Funds raised$118,050Goal: $245,000
Sign-ups19482% activation rate
Donations399Median gift: $100
Avg. donation$295.86Across the campaign
Funds raised vs target
$118,050 of $245,000
Sign-ups vs target
194 of 250
Cumulative funds raised 2026 Previous year
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Your questions, answered.
How should I interpret these reports?
- Campaign delivery and engagement
- Compare campaign sends with recipient delivery and activity. Use a consistent definition of opens and clicks, and keep unique recipients separate from repeated activity.
- Audience composition
- Review subscribers by list, subscription status and member attributes. Use signup dates where available and avoid interpreting today’s member status as a complete historical snapshot.
- Subscriber segments
- Compare engagement across member tags and campaign recipients. Define the audience and reporting period before drawing conclusions about the most engaged groups.
How do I connect Mailchimp?
Use a Mailchimp account with Manager, Admin or Owner permissions.
- Open Apps in Filament and add Mailchimp.
- Sign in to Mailchimp and authorise Filament.
- Add any useful context about your audiences and campaigns.
- Complete setup to start the initial sync.
How far back does Filament sync Mailchimp data?
Filament imports the campaign, list and member records available through your Mailchimp account. Deleted records and historical state that the API no longer exposes cannot be reconstructed from the current account alone.
Can I connect multiple Mailchimp accounts to Filament?
Yes. Agencies and businesses managing multiple Mailchimp accounts can connect each one separately to Filament. You can analyze each account individually or combine data across accounts to compare client performance or consolidate reporting.
Does Filament track which Mailchimp campaigns drive conversions in other tools?
You can analyse Mailchimp alongside your CRM, fundraising or other connected data. Matching depends on shared identifiers and tracking. An email click, a matching subscriber and an attributed conversion are different measures, so define the relationship before reporting on revenue.
How often does Filament update Mailchimp data?
Filament syncs Mailchimp data automatically throughout the day, so your campaign metrics, subscriber counts, and engagement data stay current. You can ask questions and build dashboards knowing the numbers reflect recent activity.