Filament

Google Analytics 4 reports
and dashboards

Build Google Analytics 4 reports and dashboards for traffic, campaigns and content. Explore your website performance with Filament.

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Your Google Analytics 4 data, connected.

Bring Google Analytics 4 reporting data into Filament to explore traffic, engagement, campaigns and content across your connected properties. Build dashboards from aggregated reports, then investigate changes alongside the other data your team uses.

Traffic and engagement

Understand where visitors come from and how they engage.

Campaign performance

Compare campaign traffic, key events and recorded revenue.

Content performance

Find the pages that attract visitors and support your goals.

Data we sync

Traffic and engagementExample fields: Sessions, Total users

Aggregated sessions, engaged sessions, users, key events and revenue with channel, hostname, stream and property context.

  • date
  • sessions
  • total_users
  • engaged_sessions
  • engagement_rate
Campaign attributionExample fields: Session campaign name, Session source

Reported traffic and outcomes by campaign, source and medium, including the manual attribution reports available in the connection.

  • date
  • session_campaign_name
  • session_source
  • session_medium
  • key_events
Pages and contentExample fields: Page path, Page title

Page-level views, users, key events and recorded revenue for understanding content performance.

  • date
  • page_path
  • page_title
  • screen_page_views
  • total_users
EventsExample fields: Event name, Event count

Aggregated event reports and event attribution. These reports are not a raw, user-level event export.

  • date
  • event_name
  • event_count
  • event_value
  • total_users
Ecommerce and transactionsExample fields: Item name, Items purchased

Ecommerce and transaction reporting where the corresponding data is recorded in your GA4 property.

  • date
  • item_name
  • items_purchased
  • item_revenue
  • purchase_revenue
Demographics and retentionExample fields: Country, Device category

The demographics and retention reports available from the connected property, subject to Google’s reporting limitations.

  • date
  • country
  • device_category
  • active_users
  • new_users

Google Analytics 4 works well with

See the
whole picture.

Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.

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Tidewatch
Beach Clean 2026 Key Metrics
Compared toPrevious year
Campaign HealthFundraisersAcquisitionWebsite Traffic
Funds raised$118,050Goal: $245,000
Sign-ups19482% activation rate
Donations399Median gift: $100
Avg. donation$295.86Across the campaign
Funds raised vs target

$118,050 of $245,000

Sign-ups vs target

194 of 250

Cumulative funds raised 2026 Previous year
JanFebMarAprMay
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Your questions, answered.

How should I interpret these reports?
Traffic and engagement
Compare sessions, engaged sessions and key events across channels. Calculate engagement rate from compatible session totals and use the same reporting scope across periods.
Campaign performance
Explore sessions, key events and recorded revenue by source, medium and campaign. Results depend on your GA4 event setup and campaign tagging.
Content performance
Compare page views, users and key events by page path. Investigate which content attracts visitors and supports the outcomes you have configured in GA4.
How do I connect Google Analytics 4?

Use a Google account with access to the GA4 property you want to report on.

  1. Open Apps in Filament and add Google Analytics 4.
  2. Sign in with Google and authorise Filament.
  3. Select your Analytics account and property.
  4. Enable any optional reports that match your campaign tagging, add context about your website and complete setup.

Connect another source for each additional property.

Is this a raw Google Analytics 4 event export?

No. The connection provides aggregated reports from the Google Analytics Data API. It does not expose a user-level event stream, and report dimensions and metrics depend on what Google makes available.

Can I report across multiple properties?

You can connect properties available to your authorised Google account. Keep property, timezone and currency differences in mind when comparing or combining results.

Can I combine GA4 with revenue from other apps?

You can compare GA4 reporting with your other connected sources. Campaign-level comparisons need consistent campaign tags; customer-level attribution requires suitable identifiers that aggregated GA4 reports may not contain.

Which Google Analytics 4 KPIs can I track?

Sessions: compare visits by channel, campaign or page using compatible reports. Engagement rate: engaged sessions divided by sessions. Key events: track the outcomes configured in your GA4 property. Revenue: report recorded purchase revenue; availability depends on your ecommerce setup.