Google Search Ads 360 reports
and dashboards
Bring your Google Search Ads 360 data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Google Search Ads 360 data, connected.
Search Ads 360 tracks campaign performance across search engines, but understanding which campaigns drive actual revenue or comparing cost per acquisition across your entire marketing mix requires connecting to your CRM, analytics, and payment tools.
Filament links Search Ads 360 to your other platforms and answers questions about attribution, customer lifetime value, and cross-channel performance in plain English.
Data we sync
Campaign PerformanceExample fields: Impressions, Clicks
Track search campaign results across engines with impressions, clicks, cost, conversions, and revenue metrics. See campaign status, budget pacing, and daily spend patterns.
impressionsclickscostconversionsrevenuecampaign_statusbudget
Ad Group MetricsExample fields: Ad group name, Ctr
Monitor ad group performance with click-through rates, average cost per click, conversion rates, and quality scores. Compare ad group configurations and bidding strategies.
ad_group_namectravg_cpcconversion_ratequality_scorebid_strategy
Keyword PerformanceExample fields: Keyword text, Match type
Analyze keyword-level data including bids, match types, search impression share, and position metrics. Track which keywords drive conversions and revenue.
keyword_textmatch_typebid_amountavg_positionsearch_impression_sharecost_per_conversion
Search Query ReportsExample fields: Search term, Matched keyword
Review actual search terms that triggered your ads with query text, match type, and performance metrics. Identify new keyword opportunities and negative keyword candidates.
search_termmatched_keywordquery_match_typeimpressionsclicksconversions
Conversion TrackingExample fields: Floodlight activity, Conversion name
Monitor conversion events with Floodlight activity data, revenue attribution, and conversion paths. Track both click-through and view-through conversions.
floodlight_activityconversion_nameconversion_valueconversion_typeattribution_modelconversion_date
Budget AllocationExample fields: Budget amount, Budget type
Track campaign budget settings, daily spend, and pacing data. Monitor budget utilization rates and spending patterns across campaigns and engines.
budget_amountbudget_typedaily_spendbudget_utilizationbudget_periodspend_rate
Engine PerformanceExample fields: Engine name, Engine account id
Compare performance across search engines with engine-specific metrics, bid adjustments, and market share data. Analyze which engines deliver the best return on ad spend.
engine_nameengine_account_idengine_impressionsengine_clicksengine_conversionsbid_adjustment
Device and GeographyExample fields: Device type, Location
Break down campaign performance by device type, location, and demographic segments. Track mobile versus desktop conversion rates and geographic bid modifiers.
device_typelocationbid_modifierdevice_conversionsgeographic_performancedemographic_segment
Google Search Ads 360 works well with
Google Analytics 4
Connect Search Ads 360 campaign data with GA4 session and conversion tracking to build a kpi dashboard showing which search campaigns drive the highest quality traffic and longest session durations.
Salesforce
Connect Search Ads 360 ad spend with Salesforce opportunity and revenue data to see which search keywords and campaigns generate qualified leads that actually close into customers.
HubSpot
Connect Search Ads 360 click and conversion data with HubSpot contact lifecycle stages to track how search campaigns move prospects through your funnel and calculate true cost per customer.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
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Your questions, answered.
How do I connect Google Search Ads 360?
This connection uses Fivetran.
You need a Google account with access to the Search Ads 360 accounts you want to sync.
- Open Apps in Filament and add Google Search Ads 360.
- Select Authorize, sign in to Google and approve access.
- Choose Sync All Accounts, or Sync Specific Accounts and select at least one account.
- Select + Add report. Give it a unique destination table name, select a Resource type and choose one or more Fields.
- Add any required segments, metrics or custom columns, then Save. Repeat for additional reports.
- Select the number of months to import in Historical Sync Time Frame.
- Select Save & Test, then return to Filament and complete setup.
How far back does Filament sync Search Ads 360 data?
Filament syncs all available Search Ads 360 historical data from your account. The platform retains campaign, keyword, and conversion data indefinitely, so you can analyze year-over-year trends and long-term performance patterns without limitations.
Can I connect multiple Search Ads 360 accounts to Filament?
Yes. You can connect multiple Search Ads 360 accounts to Filament, which is helpful for agencies managing campaigns across different clients or businesses running separate accounts for different brands or regions.
Does Filament track Search Ads 360 conversions with attribution from other tools?
Yes. Filament connects Search Ads 360 conversion data with your CRM, analytics, and payment platforms so you can see the full customer journey. Ask questions like which search campaigns drive customers who make repeat purchases or which keywords lead to the highest lifetime value.
How often does Filament update Search Ads 360 campaign data?
Filament syncs Search Ads 360 data multiple times per day, so your business intelligence dashboard reflects recent campaign performance. You can track daily budget pacing, conversion trends, and cost per acquisition without waiting for overnight updates.
Which Google Search Ads 360 KPIs can I track?
Cost per conversion: ad spend divided by recorded conversions. Return on ad spend: attributed conversion value divided by spend, where value tracking is configured. Click-through rate: clicks divided by impressions. Use consistent attribution windows and currency.