Google Campaign Manager 360 reports
and dashboards
Bring your Google Campaign Manager 360 data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Google Campaign Manager 360 data, connected.
Campaign Manager 360 shows you impressions, clicks, and conversions by campaign, but understanding which display ads drive actual revenue or how creative performance varies across your customer segments requires connecting to your CRM, analytics, and payment tools.
Filament links Campaign Manager 360 to your other data sources and answers questions about attribution, creative ROI, and cross-channel performance in plain English.
Data we sync
CampaignsExample fields: Name, StartDate
Track campaign performance and configuration with campaign name, start date, end date, advertiser ID, and archived status.
idnamestartDateendDateadvertiserIdarchived
Ad PlacementsExample fields: Name, SiteId
Monitor where your ads appear with placement name, site ID, size specifications, pricing schedule, and compatibility settings.
idnamesiteIdsizepricingSchedulecompatibility
Creative AssetsExample fields: Name, Type
Analyze creative performance with asset type, dimensions, file size, click-through URL, and active status.
idnametypesizeclickThroughUrlactive
AdvertisersExample fields: Name, AccountId
Organize campaign data by advertiser with account name, account ID, default click-through URL, and status.
idnameaccountIddefaultClickThroughUrlstatus
SitesExample fields: Name, KeyName
Track placement locations with site name, site key name, approved status, and directory site ID.
idnamekeyNameapproveddirectorySiteId
Placement GroupsExample fields: Name, PlacementGroupType
Group related placements with placement group name, placement group type, pricing type, and campaign ID.
idnameplacementGroupTypepricingTypecampaignId
User ProfilesExample fields: ProfileId, AccountId
Manage account access with profile name, account ID, user role ID, and email address.
profileIdaccountIduserNameuserRoleIdemail
Creative AssignmentsExample fields: CreativeId, CampaignId
Link creatives to campaigns with creative ID, campaign ID, sequence number, weight, and start time.
creativeIdcampaignIdsequenceweightstartTime
Reporting DataExample fields: Impressions, Clicks
Access campaign metrics with impressions, clicks, conversions, cost, and custom date ranges for business analytics.
impressionsclicksconversionscostdateRange
Google Campaign Manager 360 works well with
Google Analytics 4
Connect Campaign Manager 360 ad placements with GA4 session and conversion data to see which display campaigns drive the most engaged visitors and highest-value customer journeys across your site.
Salesforce
Connect Campaign Manager 360 campaign data with Salesforce opportunities and leads to track which display ads and creatives generate qualified pipeline and close deals, not just clicks.
Google Sheets
Connect Campaign Manager 360 reporting data with budget tracking in Google Sheets to build a kpi dashboard comparing planned spend against actual campaign costs and performance across advertisers.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
Explore the demo dashboard
$118,050 of $245,000
194 of 250
Trusted by the best
“Filament has been a game-changer. Everyone can self-serve and get answers on demand. The integrations are plug-and-play, and we've even cancelled our data warehouse plans — Filly does it all.”
“Filament has supercharged our efficiency and levelled up our outputs. Beyond time savings, the mental offload has been priceless, and I can focus on growth, not grind!”
Your questions, answered.
How do I connect Google Campaign Manager 360?
This connection uses Fivetran.
You need a Google account with access to the Campaign Manager 360 profiles you want to report on.
- Open Apps in Filament and add Google Campaign Manager 360.
- Select Authorize, sign in to Google and approve access.
- Choose Sync All Profiles, or Sync Specific Profiles and select at least one profile. Multiple profiles for the same account can produce overlapping records; use
profile_idto distinguish them. - Set the number of months to include in the Historical Sync Time Frame.
Add reporting data
For each report, enter a unique destination table name, choose its type and metrics, and configure its dimensions:
| Report | Required selections |
|---|---|
| STANDARD | A time dimension: date, week or month. |
| REACH | A time dimension and advertiser. Enabling Dimension Combination restricts the date range to the latest 42 days. |
| FLOODLIGHT | A time dimension and one Floodlight Configuration ID per account. |
| PATH_TO_CONVERSION | conversionId, interactionNumber, interactionTime, Floodlight variables and one Floodlight Configuration ID per account. |
Selecting keyword limits report history to 31 days. The optional Rollback window controls how many recent days are refreshed: 1–90 days, with 30 as the default.
Select Save & Test, then return to Filament and complete setup.
How far back does Filament sync Google Campaign Manager 360 data?
Filament syncs Google Campaign Manager 360 reporting data for custom date ranges you specify. You can pull historical campaign performance as far back as your Campaign Manager 360 account retains data, giving you the flexibility to analyze year-over-year trends or long-term campaign performance.
Can I connect multiple Google Campaign Manager 360 accounts to Filament?
Yes. Filament supports connecting multiple Campaign Manager 360 accounts, which is useful for agencies managing campaigns across different clients or businesses with separate advertiser accounts. Each account syncs independently and you can query across all connected accounts.
Does Filament sync Google Campaign Manager 360 data in real time?
Filament syncs your Campaign Manager 360 data on a regular schedule, typically every few hours. While not instant, this keeps your campaign performance, creative assignments, and placement data current enough for daily reporting and kpi dashboard tracking without manual exports.
Which Google Campaign Manager 360 KPIs can I track?
Impressions and clicks: compare ad delivery and response by campaign or creative. Click-through rate: clicks divided by impressions. Conversion rate: reported conversions divided by the interactions used in your report; keep the conversion definition consistent.