Facebook Pages reports
and dashboards
Bring your Facebook Pages data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Facebook Pages data, connected.
Facebook Organic shows you page reach and post engagement, but understanding which content drives website conversions or how organic social performance compares to paid campaigns requires connecting to your analytics and ad platforms.
Filament links Facebook Organic to your other tools and answers questions about content performance, audience overlap, and cross-channel attribution in plain English.
Data we sync
Page PerformanceExample fields: Page impressions, Page impressions organic
Track overall page health with total impressions, organic reach, paid reach, viral impressions, page views by source, and fan growth metrics to understand audience expansion patterns.
page_impressionspage_impressions_organicpage_fan_addspage_views_totalpage_engaged_users
Post MetricsExample fields: Post impressions, Post engaged users
Measure individual post performance with reach, impressions, engagement actions, reactions by type, comments, shares, and clicks to analyze content effectiveness.
post_impressionspost_engaged_userspost_reactions_by_type_totalpost_clickspost_video_views
Post ContentExample fields: Created time, Type
Access post details including published timestamp, post type, message content, link attachments, and media URLs to categorize and analyze content themes.
created_timetypemessagelinkfull_picture
Page EngagementExample fields: Page post engagements, Page consumptions
Monitor page-level engagement with total actions, likes, shares, comments, and engagement rate to track community activity trends over time.
page_post_engagementspage_consumptionspage_positive_feedback_by_typepage_fan_adds_unique
Audience DemographicsExample fields: Page fans country, Page fans city
Understand your audience with fan counts by country, city, age, and gender to identify geographic and demographic patterns in your organic reach.
page_fans_countrypage_fans_citypage_fans_gender_agepage_impressions_by_age_gender_unique
Video PerformanceExample fields: Post video views, Post video view time
Track video-specific metrics including total views, average watch time, video view time by distribution type, and 10-second views to optimize video content strategy.
post_video_viewspost_video_view_timepost_video_avg_time_watchedpost_video_complete_views_30s
Page ViewsExample fields: Page views by referers type, Page views external referrals
Analyze how users discover your page with views by referrer source, external referrals, and logged-in versus logged-out traffic to understand discovery patterns.
page_views_by_referers_typepage_views_external_referralspage_views_logged_in_totalpage_tab_views_login_top
Facebook Pages works well with
Google Analytics 4
Connect Facebook Organic page traffic with GA4 session data to track which organic posts drive website visits, conversions, and revenue beyond basic social referral metrics.
Meta Ads
Connect Facebook Organic audience growth with Meta Ads targeting data to understand how organic page activity affects paid audience building and which content themes resonate across both channels.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
Explore the demo dashboard
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“Filament has been a game-changer. Everyone can self-serve and get answers on demand. The integrations are plug-and-play, and we've even cancelled our data warehouse plans — Filly does it all.”
“Filament has supercharged our efficiency and levelled up our outputs. Beyond time savings, the mental offload has been priceless, and I can focus on growth, not grind!”
Your questions, answered.
How do I connect Facebook Pages?
Use a Facebook account with permission to manage the Page you want to connect.
- Open Apps in Filament and add Facebook Pages.
- Authorise Filament through Facebook and grant the requested Page permissions.
- Select your Page and the initial history period.
- Add any useful context and complete setup.
This connection is for Pages, not personal profiles.
How far back does Filament sync Facebook Organic data?
Filament syncs up to 2 years of historical Facebook Organic data, depending on when your page was created and Meta Graph API limitations. Some metrics have shorter retention periods based on Meta's data availability policies.
Can I connect multiple Facebook pages to Filament?
Yes, you can connect multiple Facebook pages to Filament. This is particularly useful for agencies managing several clients or businesses with multiple brand pages who need to compare performance across pages.
How often does Filament update Facebook Organic data?
Filament syncs your Facebook Organic data regularly to keep your business intelligence dashboard current. Post metrics and page performance data update automatically so you can track engagement trends without manual exports.
Can I see which Facebook Organic posts drive conversions on my website?
Yes, when you connect Facebook Organic with Google Analytics 4 or other analytics tools, Filament can show you which organic posts generate website traffic and conversions, giving you complete attribution beyond basic social referral data.
Which Facebook Pages KPIs can I track?
Post reactions: compare recorded likes, loves and other reactions by post. Post clicks: compare the clicks recorded on each post. Video viewing: compare reported views and average watch time. Meta’s available metrics and history vary by content type.