Filament

Meta Ads reports
and dashboards

Bring your Meta Ads data into Filament. Create dashboards, build reports and explore your questions in plain English.

Get startedDiscover Filament

Your Meta Ads data, connected.

Meta Ads shows you campaign performance and conversion metrics, but understanding which ads drive revenue across your business means connecting to Stripe, your CRM, and analytics tools.

Filament links Meta Ads to your other platforms and answers questions about customer acquisition costs, lifetime value, and cross-channel attribution in plain English.

Data we sync

Campaign PerformanceExample fields: Campaign name, Campaign id

Track campaign-level metrics including daily spend, impressions, clicks, reach, and conversion data across different attribution windows. Monitor campaign objectives, status changes, and budget pacing.

  • campaign_name
  • campaign_id
  • spend
  • impressions
  • clicks
  • conversions
  • objective
  • status
Ad Set MetricsExample fields: Adset name, Adset id

Analyze ad set performance with targeting parameters, budget settings, delivery status, and optimization goals. Review audience demographics and placement breakdowns for each ad set.

  • adset_name
  • adset_id
  • targeting
  • budget_remaining
  • optimization_goal
  • delivery_status
  • placement
Individual Ad PerformanceExample fields: Ad name, Ad id

Monitor individual ad creative performance including engagement metrics like likes, shares, comments, and click-through rates. Access ad formats, preview URLs, and creative names.

  • ad_name
  • ad_id
  • creative_name
  • ctr
  • engagement
  • likes
  • shares
  • comments
Conversion EventsExample fields: Event name, Conversion value

Track conversion events across different attribution windows with event names, values, and timestamps. Measure post-click and post-view conversions for each campaign and ad.

  • event_name
  • conversion_value
  • attribution_window
  • event_time
  • conversion_type
Audience InsightsExample fields: Age range, Gender

Review demographic breakdowns including age ranges, gender, geographic location, and device types for your campaigns. Understand which audience segments perform best.

  • age_range
  • gender
  • location
  • device_platform
  • audience_segment
Daily Spend and PacingExample fields: Daily spend, Budget remaining

Monitor daily budget consumption, pacing metrics, and spend trends across campaigns and ad sets. Track budget utilization and forecast monthly spend.

  • date
  • daily_spend
  • budget_remaining
  • account_id
  • pacing_status

Meta Ads works well with

See the
whole picture.

Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.

Explore the demo dashboard
Tidewatch
Beach Clean 2026 Key Metrics
Compared toPrevious year
Campaign HealthFundraisersAcquisitionWebsite Traffic
Funds raised$118,050Goal: $245,000
Sign-ups19482% activation rate
Donations399Median gift: $100
Avg. donation$295.86Across the campaign
Funds raised vs target

$118,050 of $245,000

Sign-ups vs target

194 of 250

Cumulative funds raised 2026 Previous year
JanFebMarAprMay
Powered by Filament

Trusted by the best

Nonprofits
“Filament has been a game-changer. Everyone can self-serve and get answers on demand. The integrations are plug-and-play, and we've even cancelled our data warehouse plans — Filly does it all.”
Kevin RassoolTech Lead, High Impact Athletes
Nonprofits
“Filament has supercharged our efficiency and levelled up our outputs. Beyond time savings, the mental offload has been priceless, and I can focus on growth, not grind!”
Faith FuhrerMarketing & Communications, Pet Medical Crisis

Your questions, answered.

How do I connect Meta Ads?

Use a Meta account with access to the advertising account you want to connect.

  1. Open Apps in Filament and add Meta Ads.
  2. Authorise Filament through Meta and grant the requested permissions.
  3. Select the ad account and initial history period.
  4. Add any useful context about your campaigns and complete setup.
How far back does Filament sync Meta Ads data?

Filament syncs 37 months of historical Meta Ads data, which matches Meta's standard retention period for campaign insights. This gives you enough history for year-over-year comparisons and long-term trend analysis.

Can I connect multiple Meta Ads accounts to Filament?

Yes, you can connect multiple Meta Ads accounts to Filament. This is particularly useful for agencies managing campaigns for different clients or businesses running separate ad accounts for different brands or regions.

Does Filament track Meta Ads conversions across different attribution windows?

Yes, Filament syncs conversion data across the attribution windows configured in your Meta Ads account, including 1-day, 7-day, and 28-day windows for both click and view conversions. You can analyze which attribution model shows the most accurate picture of your campaign performance.

Can I see which Meta Ads campaigns drive revenue in Stripe or other payment tools?

Yes, when you connect Meta Ads with Stripe or other revenue tools, Filament matches conversion events to actual payment transactions. You can ask questions like which campaigns generate the highest revenue or what your true customer acquisition cost is by campaign.

Which Meta Ads KPIs can I track?

Cost per result: spend divided by the conversion action you choose. Return on ad spend: attributed purchase value divided by spend, where purchase tracking is configured. Click-through rate: clicks divided by impressions. Keep click type, attribution window and currency consistent.