TikTok Ads reports
and dashboards
Bring your TikTok Ads data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your TikTok Ads data, connected.
TikTok Ads shows you campaign impressions and clicks, but understanding which videos drive actual revenue or how short-form ads compare to other channels requires connecting to your payment platform, CRM, and analytics tools.
Filament links TikTok Ads to your other data sources and answers questions about attribution, customer acquisition costs, and cross-channel performance in plain English.
Data we sync
CampaignsExample fields: Campaign id, Campaign name
Track campaign performance with objective, budget, status, optimization goal, and spend data. Compare campaign strategies across different objectives like conversions, traffic, or app installs.
campaign_idcampaign_nameobjective_typebudgetoptimization_goalstatus
Ad GroupsExample fields: Adgroup id, Adgroup name
Analyze ad group targeting and bidding with placement, audience segments, bid strategy, scheduling, and optimization settings. See which targeting combinations drive the best performance.
adgroup_idadgroup_nameplacement_typebid_strategytargeting_typeschedule_start_time
AdsExample fields: Ad id, Ad name
Review individual ad creative performance with video details, call to action, display name, landing page, and engagement metrics. Identify which creative elements resonate with your audience.
ad_idad_namevideo_idcall_to_actionlanding_page_urldisplay_name
Campaign PerformanceExample fields: Campaign id, Impressions
Monitor campaign results with impressions, clicks, spend, conversions, cost per result, and click-through rate. Track daily performance trends and identify budget pacing issues.
campaign_idimpressionsclicksspendconversionscost_per_resultctr
Ad Group PerformanceExample fields: Adgroup id, Reach
Measure ad group effectiveness with reach, frequency, engagement rate, video views, conversion rate, and cost per thousand impressions. Compare performance across different audience segments.
adgroup_idreachfrequencyengagement_ratevideo_viewsconversion_ratecpm
Ad PerformanceExample fields: Ad id, Likes
Evaluate creative performance with likes, shares, comments, video watch time, completion rate, and cost per engagement. Understand which videos drive the most interaction.
ad_idlikessharescommentsvideo_watch_timevideo_completion_ratecost_per_engagement
Advertiser AccountsExample fields: Advertiser id, Advertiser name
Manage account information with account name, currency, timezone, balance, and status details. Track spending across multiple advertiser accounts for agency reporting.
advertiser_idadvertiser_namecurrencytimezonebalanceaccount_status
TikTok Ads works well with
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whole picture.
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Your questions, answered.
How do I connect TikTok Ads?
This connection uses Fivetran.
You need a TikTok Ads Business account with access to the advertising accounts you want to sync.
- Open Apps in Filament and add TikTok Ads.
- Select Authorize, sign in to TikTok and select Confirm.
- Choose all accounts or specific accounts, selecting those to include. Set the number of months of reporting history to import.
- Under Show advanced options, review Rollback sync if you need to refresh more than the default seven days of recent conversions.
Optional custom reports
Select + Custom report, enter a unique report name, and choose the Report Level, Dimensions and Aggregate period. Use AUCTION for campaigns created in TikTok Ads Manager, even when the advertiser is a Reservation advertiser. Select Next, choose the metrics and Save. Repeat for additional reports.
Select Save & Test, then return to Filament and complete setup. If TikTok reports a banned-country IP error, contact Filament to check the connection’s processing region.
How far back does Filament sync TikTok Ads data?
Filament syncs your complete TikTok Ads history from account creation onwards. Historical campaign performance, ad group metrics, and creative data are all available for year-over-year comparisons and long-term trend analysis.
Can I connect multiple TikTok Ads accounts to Filament?
Yes. Connect as many TikTok Ads advertiser accounts as you need. This is particularly useful for agencies managing multiple clients or businesses running separate accounts for different brands or regions.
Does Filament track TikTok Ads performance in real-time?
Filament syncs TikTok Ads data every few hours. Campaign spend, impressions, clicks, and conversions update automatically throughout the day, so your kpi dashboard reflects current performance without manual exports.
Can I see which TikTok Ads campaigns drive conversions in other tools?
Yes. Connect TikTok Ads with your CRM, e-commerce platform, or analytics tools to track the complete customer journey. Ask questions like which campaigns generate the most revenue or which ad groups drive the highest lifetime value customers.
Which TikTok Ads KPIs can I track?
Cost per conversion: ad spend divided by tracked conversions. Return on ad spend: attributed purchase value divided by spend, where value tracking is configured. Video view rate: views divided by impressions. Use the same view-duration threshold across comparisons.