Microsoft Advertising reports
and dashboards
Bring your Microsoft Advertising data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Microsoft Advertising data, connected.
Microsoft Advertising tracks your campaign performance and keyword data, but understanding which search campaigns drive actual revenue or how Bing traffic compares to other channels requires connecting to your CRM, analytics, and payment platforms.
Filament links Microsoft Advertising to your other tools and answers questions about attribution, customer value, and cross-channel performance in plain English.
Data we sync
Campaign PerformanceExample fields: Campaign id, Daily budget
Track campaign budgets, spend, and performance metrics with daily impressions, clicks, conversions, cost per click, and budget pacing data.
campaign_iddaily_budgetimpressionsclicksconversionsspendcost_per_conversion
Ad GroupsExample fields: Ad group id, Ad group name
Monitor ad group structures and bidding with ad group names, bid strategies, target CPA, search bid adjustments, and quality scores.
ad_group_idad_group_namebid_strategy_typecpc_bidtarget_cpaquality_score
Ads and ExtensionsExample fields: Ad id, Ad title
Analyze ad creative performance with ad copy, headlines, descriptions, ad extensions, click-through rates, and impression share.
ad_idad_titlead_descriptionad_typeextension_typeclick_through_rate
KeywordsExample fields: Keyword id, Keyword text
Review keyword performance with match types, bid amounts, search terms, keyword status, average position, and cost per click.
keyword_idkeyword_textmatch_typebid_amountaverage_positionkeyword_status
Search TermsExample fields: Search term, Matched keyword
Discover actual search queries triggering your ads with search term text, matched keywords, impressions, clicks, and conversion rates.
search_termmatched_keywordimpressionsclicksconversionsconversion_rate
Negative KeywordsExample fields: Negative keyword text, Match type
Manage negative keyword lists with keyword text, match type, campaign associations, and exclusion status across ad groups.
negative_keyword_textmatch_typecampaign_idad_group_idstatus
Conversion TrackingExample fields: Conversion name, Conversion value
Measure conversion actions with conversion names, conversion values, conversion time, attribution models, and revenue per conversion.
conversion_nameconversion_valueconversion_timeconversion_countrevenue
Audience PerformanceExample fields: Audience id, Audience name
Analyze audience targeting with audience names, demographic data, device types, location targeting, and audience bid adjustments.
audience_idaudience_nameage_rangegenderdevice_typelocationbid_adjustment
Budget and BillingExample fields: Account id, Monthly budget
Track account spending with monthly budgets, daily spend, billing thresholds, payment methods, and account balance.
account_idmonthly_budgetdaily_spendbilling_thresholdaccount_balancepayment_status
Microsoft Advertising works well with
Google Analytics 4
Connect Microsoft Advertising campaign data with GA4 session and conversion tracking to see how Bing search traffic compares to other channels and which campaigns drive the most engaged visitors.
HubSpot
Connect Microsoft Advertising conversions with HubSpot contact and deal data to track which search campaigns generate qualified leads and how Bing traffic moves through your sales pipeline.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
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Your questions, answered.
How do I connect Microsoft Advertising?
This connection uses Fivetran.
You need a Microsoft Advertising account with access to the advertising accounts you want to sync.
- Open Apps in Filament and add Microsoft Advertising.
- Select Authorize and sign in. If the same email has personal and work accounts, choose the type used for Microsoft Advertising. The wrong type can cause an
AADSTS650052error. - Choose your Sync Mode. For Sync Specific Accounts, select the accounts to include.
- Set the number of months of reporting history to import. Review the optional rollback window, which controls how far back recent reporting data is refreshed.
- Select Save & Test, then return to Filament and complete setup.
How far back does Filament sync Microsoft Advertising data?
Filament syncs your complete Microsoft Advertising history from account creation. This includes all campaign performance, keyword data, and conversion tracking, so you can analyze year-over-year trends and long-term campaign performance without limitations.
Can I connect multiple Microsoft Advertising accounts to Filament?
Yes. Connect as many Microsoft Advertising accounts as you need. This is particularly useful for agencies managing multiple clients or businesses running separate accounts for different brands or regions. Each account syncs independently and you can analyze them together or separately.
Does Filament track Microsoft Advertising conversions across other platforms?
Yes. Filament connects your Microsoft Advertising conversion data with your CRM, e-commerce platform, or analytics tools. Ask questions like which search campaigns drive the highest customer lifetime value or how Bing traffic converts compared to other channels, and Filament combines the data automatically.
How often does Filament update Microsoft Advertising data?
Filament syncs Microsoft Advertising data every few hours, so your campaign performance, spend, and conversion metrics stay current throughout the day. You can check performance, adjust budgets, and analyze results without waiting for overnight updates.
Which Microsoft Advertising KPIs can I track?
Cost per click: spend divided by clicks. Click-through rate: clicks divided by impressions. Return on ad spend: attributed conversion value divided by spend. Value reporting depends on your conversion tracking.