Instagram Business reports
and dashboards
Bring your Instagram Business data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Instagram Business data, connected.
Instagram Business shows you post engagement and follower growth, but understanding which content drives website traffic, email signups, or actual revenue requires connecting to your analytics and CRM tools.
Filament links Instagram Business to your other platforms so you can explore how social performance affects business outcomes without switching between dashboards.
Data we sync
Account detailsExample fields: Username, Followers count
Instagram account information available through the authorised connection.
idusernamefollowers_countfollows_countmedia_count
Daily account insightsExample fields: User id, Reach
Daily account-level insights returned by Meta for the connected account.
dateuser_idreachviewsfollowers_gainedfollowers_lost
MediaExample fields: Caption, Media type
Published media records for organising posts and analysing content.
idcaptionmedia_typepermalinkcreated_time
Media insightsExample fields: Media id, Likes
Available lifetime insights for media, subject to metric availability and Meta’s restrictions.
media_idlikescommentssavedsharesreach
Instagram Business works well with
Google Analytics 4
Connect Instagram Business engagement metrics with GA4 session data to see which social posts drive the most website traffic and conversions.
HubSpot
Connect Instagram Business profile interactions with HubSpot contact records to track how social engagement correlates with lead quality and deal progression.
See the
whole picture.
Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.
Explore the demo dashboard
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Trusted by the best
“Filament has been a game-changer. Everyone can self-serve and get answers on demand. The integrations are plug-and-play, and we've even cancelled our data warehouse plans — Filly does it all.”
“Filament has supercharged our efficiency and levelled up our outputs. Beyond time savings, the mental offload has been priceless, and I can focus on growth, not grind!”
Your questions, answered.
How do I connect Instagram Business?
- Open Apps in Filament and select Instagram Business.
- Follow the authorisation flow and grant access to the account you want to analyse.
- Select the available account, choose your history period and complete setup.
Filament connects directly to Instagram Business. Account and media insights depend on the permissions and historical metrics available from Meta; not every metric supports the same date range.
How far back does Filament sync Instagram Business data?
Filament syncs up to 2 years of historical Instagram Business data, including posts, stories, and account metrics. This lets you analyze year-over-year trends and seasonal patterns in your social performance.
Can I connect multiple Instagram Business accounts to Filament?
Yes. Agencies and businesses managing multiple Instagram profiles can connect unlimited accounts. Each account syncs independently, and you can analyze performance across all profiles or filter to specific accounts.
Does Filament track Instagram Business metrics in real-time?
Filament syncs Instagram Business data every 24 hours. Engagement metrics like likes, comments, and saves update daily, giving you current performance data for your kpi dashboard without manual exports.
Can I see which Instagram posts drive conversions in other tools?
Yes. When you connect Instagram Business with tools like Google Analytics 4 or Shopify, you can ask questions about how social engagement correlates with website traffic, lead generation, or revenue to build better business intelligence.