Filament

Google Ads reports
and dashboards

Bring your Google Ads data into Filament. Create dashboards, build reports and explore your questions in plain English.

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Your Google Ads data, connected.

Google Ads shows you clicks and conversions, but connecting ad spend to actual revenue, customer lifetime value, and downstream behavior means juggling Analytics, your CRM, and payment data.

Filament links Google Ads to your other tools and answers questions about campaign ROI, attribution, and customer acquisition costs in plain English.

Data we sync

Accounts and campaignsExample fields: Customer id, Campaign id

Account-level and campaign-level daily performance, plus campaign configuration.

  • customer_id
  • campaign_id
  • date
  • clicks
  • impressions
  • cost_micros
Ad groups and adsExample fields: Ad group id, Ad id

Ad group and individual ad performance for comparing activity within campaigns.

  • ad_group_id
  • ad_id
  • campaign_id
  • date
  • conversions
  • conversions_value
Keywords and search termsExample fields: Keyword text, Keyword match type

Daily keyword and search-term reporting available for your campaigns.

  • keyword_text
  • keyword_match_type
  • search_term
  • clicks
  • cost_micros
Conversion actionsExample fields: Conversion action name, Conversion action category

Daily performance by conversion action, reflecting your Google Ads measurement setup.

  • conversion_action_name
  • conversion_action_category
  • conversions
  • conversions_value
Audience and geographyExample fields: Age range, Gender

Available age, gender, geographic and channel breakdowns.

  • age_range
  • gender
  • country
  • region
  • city
Asset groupsExample fields: Asset group id, Asset group name

Asset-group configuration and daily performance.

  • asset_group_id
  • asset_group_name
  • campaign_id
  • ad_strength
  • impressions

Google Ads works well with

See the
whole picture.

Filament brings your apps together in a managed warehouse. Build dashboards, share reports and ask questions in plain English.

Explore the demo dashboard
Tidewatch
Beach Clean 2026 Key Metrics
Compared toPrevious year
Campaign HealthFundraisersAcquisitionWebsite Traffic
Funds raised$118,050Goal: $245,000
Sign-ups19482% activation rate
Donations399Median gift: $100
Avg. donation$295.86Across the campaign
Funds raised vs target

$118,050 of $245,000

Sign-ups vs target

194 of 250

Cumulative funds raised 2026 Previous year
JanFebMarAprMay
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Trusted by the best

Nonprofits
“Filament has been a game-changer. Everyone can self-serve and get answers on demand. The integrations are plug-and-play, and we've even cancelled our data warehouse plans — Filly does it all.”
Kevin RassoolTech Lead, High Impact Athletes
Nonprofits
“Filament has supercharged our efficiency and levelled up our outputs. Beyond time savings, the mental offload has been priceless, and I can focus on growth, not grind!”
Faith FuhrerMarketing & Communications, Pet Medical Crisis

Your questions, answered.

How do I connect Google Ads?
  1. Open Apps in Filament and select Google Ads.
  2. Authorise access with your Google account, then select the advertising account you want to report on.
  3. Choose the available history period, add context about your campaigns and complete setup.

Filament’s direct connection imports advertising data into your warehouse. Conversion reporting reflects the tracking and conversion actions configured in Google Ads. Connecting another app does not by itself establish customer-level attribution.

How far back does Filament sync Google Ads data?

Filament syncs your complete Google Ads history from account creation. This includes all historical campaign performance, keyword data, and conversion metrics, so you can analyze year-over-year trends and long-term campaign performance.

Can I connect multiple Google Ads accounts to Filament?

Yes. You can connect multiple Google Ads accounts to Filament, which is useful for agencies managing client campaigns or businesses running separate accounts for different brands or regions. Each account syncs independently and you can query across all connected accounts.

How often does Filament update Google Ads data?

Filament syncs Google Ads data every 24 hours. Campaign performance metrics, keyword stats, and conversion data update daily so your kpi dashboard reflects recent campaign changes and spending patterns.

Can I see which Google Ads campaigns drive revenue in my payment system?

Yes. When you connect Google Ads with tools like Stripe or your CRM, Filament matches conversion data to actual revenue and customer records. You can ask questions about which campaigns generate the highest customer lifetime value or which keywords drive the most profitable customers.