Bing Webmaster Tools reports
and dashboards
Bring your Bing Webmaster Tools data into Filament. Create dashboards, build reports and explore your questions in plain English.
Your Bing Webmaster Tools data, connected.
Bing Webmaster Tools shows you which keywords drive impressions and clicks, but understanding how Bing search traffic converts into customers or which technical issues hurt your highest-value pages requires connecting to analytics and revenue data.
Filament links your Bing Webmaster Tools search performance to Google Analytics, CRMs, and payment platforms so you can analyze search visibility alongside conversions and revenue without manual exports.
Data we sync
Search Performance MetricsExample fields: Query, Impressions
Track keyword rankings and search visibility with impressions, clicks, average_position, and click_through_rate for every query driving traffic to your site.
queryimpressionsclicksaverage_positionclick_through_ratepage_url
Page-Level Traffic DataExample fields: Page url, Total impressions
Analyze which pages attract search traffic with page_url, total_impressions, total_clicks, and average_ranking across all queries for each landing page.
page_urltotal_impressionstotal_clicksaverage_rankingdate
Crawl StatisticsExample fields: Pages crawled, Crawl requests
Monitor search engine crawl activity with pages_crawled, crawl_requests, time_spent_downloading, and kilobytes_downloaded to identify indexing bottlenecks.
pages_crawledcrawl_requeststime_spent_downloadingkilobytes_downloadedcrawl_date
Crawl ErrorsExample fields: Error url, Error type
Identify broken pages and indexing issues with error_url, error_type, http_status_code, and detection_date to prioritize technical fixes.
error_urlerror_typehttp_status_codedetection_dateerror_category
Backlink ProfilesExample fields: Source url, Target url
Track inbound links with source_url, target_url, anchor_text, and discovery_date to understand which content attracts external references.
source_urltarget_urlanchor_textdiscovery_datereferring_domain
Mobile Usability ReportsExample fields: Page url, Issue type
Monitor mobile performance issues with page_url, issue_type, affected_pages, and detection_date to ensure mobile search visibility.
page_urlissue_typeaffected_pagesdetection_dateseverity
Sitemap Submission StatusExample fields: Sitemap url, Submitted urls
Track sitemap health with sitemap_url, submitted_urls, indexed_urls, submission_date, and processing_status to verify content discovery.
sitemap_urlsubmitted_urlsindexed_urlssubmission_dateprocessing_status
URL Inspection ResultsExample fields: Inspected url, Index status
Analyze individual page indexing with inspected_url, index_status, crawl_date, user_agent, and coverage_state for troubleshooting visibility issues.
inspected_urlindex_statuscrawl_dateuser_agentcoverage_state
Bing Webmaster Tools works well with
Google Analytics 4
Connect Bing Webmaster Tools keyword rankings with GA4 session data to see which organic search queries drive the longest sessions, highest engagement, and most conversions across your site.
Google Sheets
Connect Bing Webmaster Tools crawl errors and indexing data with Google Sheets content inventories to identify which high-priority pages have technical issues blocking search visibility.
HubSpot
Connect Bing Webmaster Tools landing page traffic with HubSpot lead data to see which organic search pages generate the most qualified leads and track search visibility for your top-performing content.
See the
whole picture.
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Your questions, answered.
How do I connect Bing Webmaster Tools?
This connection uses Fivetran.
You need a Bing Webmaster Tools account with a verified site and permission to create an OAuth client.
- In Bing Webmaster Tools, open Settings → API access → OAuth Client.
- Name the application and enter
https://fivetran.com/integrations/bing_webmaster_tools/oauth2/returnas its Redirect URI. - Select Register and copy the Client ID and Client secret.
- Open Apps in Filament and add Bing Webmaster Tools.
- Enter both credentials, select Authorize and sign in to the Bing account that owns your sites. Approve access.
- Select Save & Test, then return to Filament and complete setup.
How far back does Filament sync Bing Webmaster Tools data?
Filament syncs up to 16 months of historical search performance data from Bing Webmaster Tools, including keyword rankings, impressions, and clicks. This gives you enough history for year-over-year comparisons and seasonal trend analysis. Crawl errors, backlinks, and technical SEO data sync based on current status and recent activity.
Can I connect multiple Bing Webmaster Tools sites to Filament?
Yes. You can connect multiple sites from your Bing Webmaster Tools account to Filament. This is particularly useful for agencies managing client sites or businesses with multiple domains. Each site's data remains separate, and you can query across sites to compare search performance.
Does Filament track Bing search rankings in real-time?
Bing Webmaster Tools updates search performance data with a 2-3 day delay, and Filament syncs this data daily. While not real-time, this gives you reliable trending data for keyword positions, click-through rates, and traffic patterns without the volatility of hourly rank tracking.
Can I see which Bing search queries drive conversions in other tools?
Yes. Connect Bing Webmaster Tools with Google Analytics 4 or your CRM to match search queries and landing pages to downstream conversions. Ask questions like which Bing keywords drive the most newsletter signups or which organic landing pages lead to purchases, combining search visibility data with conversion tracking.
Which Bing Webmaster Tools KPIs can I track?
Search clicks and impressions: compare traffic and visibility by query or page. Click-through rate: clicks divided by impressions. Average position: compare Bing’s reported query rankings over the same date range.